MedhaLabs is a senior analyst delivered as software. Every morning at 7am, it briefs your team on what changed, why it changed, and what to look at — before anyone asks a question. Not a chatbot to prompt, not a dashboard to dig through: the analysis is already done, and every number drills down to the math behind it.
Built for DTC beauty and wellness teams that own their performance function but don't have a data team.
Now accepting early-access applications · limited spots
A glimpse of what lands each morning: what moved, why, and where to look — written the way an analyst would write it.
One issue needs your attention this morning: Efficiency slide — Paid Social
Last updated 7:00 AM · Synthesized from your analytics, calendars, and account context.
Spend
$2,940
Revenue
$8,120
Conversions
47
MER
2.76×
Paid Social CPO is rising ~18% per week while spend held flat, the Women 25–44 Prospecting audience crossed its frequency threshold Tuesday, and CTR decay is confirmed on the two longest-running creatives — the convergence points to creative fatigue, not auction pressure or a tracking artifact. Rotate the two flagged creatives today; revisit scale only if indexed CPO holds below 130 for five consecutive days.
Efficiency slide — Paid Social
3 related signals in channels below · Brand-side · Zone 1
All data sources current as of Jul 14, 2026, 7:00 AM
The 21-day smoothed trend shows a ~18% weekly equivalent CPO rise across Paid Social, with indexed CPO now at 131 against baseline — consistent with the CTR decay that began July 8.
The probable cause, the recommendation, and the math under every number — that's the demo.
Sandbox brand · all figures synthetic
Reading performance data well usually takes three different people. MedhaLabs is all three, every morning.
01 · Statistics
Runs the methods a senior analyst would — baselines, anomaly detection, saturation thresholds, trend decomposition — every day, across everything.
02 · Platforms
Knows how Meta, Google, and TikTok actually behave — learning phases, auction pressure, attribution quirks — so a metric move gets read in platform context.
03 · Your vertical
Speaks beauty and wellness — category seasonality, channel dynamics, and patterns from brands shaped like yours.
Together, they're the interpretability layer between your data and your decisions — the path from raw numbers to insight to action that normally requires multiple people with different skills. Decisions, not dashboards — and nothing is a black box: every claim drills down to how we got there.
"Medha" means wisdom in Sanskrit. That's what's been missing from marketing analytics — not more data, but the wisdom to act on it.
— The MedhaLabs thesis
I'm Lakshmi Ramesh. After 20 years in data and analytics, one pattern kept repeating: digital marketing teams making real allocation decisions off numbers nobody had time to interrogate. The Head of Growth was the analytical bench — and shouldn't have to be.
MedhaLabs is the analyst I kept seeing those teams need: shows up every morning without being asked, explains itself, and never hides the math.
— Lakshmi Ramesh
Founder, MedhaLabs
Early access
We're onboarding a small cohort of beauty and wellness brands to co-build with us. Twenty minutes with the founder — you'll see a real morning brief, and you can push on the math.
Request early access lakshmi@medhalabs.ai